Heated tobacco technology is a smoking alternative that is considered to be less harmful than traditional cigarettes. Learn more about how this technology works and its potential benefits.

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New IQOS ILUMA i PRIME

New, advanced features.

IQOS ILUMA i PRIME is the most advanced IQOS device yet with smart features. Utilizing SMARTCORE INDUCTION SYSTEM™ technology, it offers a seamless and efficient experience.

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